Bravo has launched what it describes as the “first-ever mobile fan club†for its “Project Runway†series. Sponsored by L'Oréal Paris, by texting RUNWAY to 27286
(BRAVO), members can receive exclusive content including video, behind-the-scenes messages, interaction with designers and more. Â Fans will get a "Project Runway" guide to New York which
encompasses the designers and judges’ favorite places in New York. Bravo has partnered with Socialight, a location-based social platform that lets people create, share, and discover virtual
sticky notes tied to real-world places. On the web, fans can view an interactive New York map with notes detailing the actual places where challenges and highlights occurred in past seasons of
"Project Runway" including Parsons the New School for Design, Mood Fabrics, Bryant Park and even Michael Kors' studio. When accessed using a mobile phone, the experience truly comes alive. Fans can
discover behind-the-scenes, insider information when near the featured locales on the streets of New York.
