Commentary

The Human Pre-Roll

Sponsor remarks are an obligatory part of trade shows and conferences like OMMA Video, especially following the lunches they paid for. But Tremor Networks’ Randy Kilgore was surprisingly candid and eminently human about the whole process, going so far as to call himself a human “pre-roll.”

“I’m like a pre-roll here,” he said, noting that he paid for the ad, and, I’m what’s standing between you and the content.” Kilgore was referring to the afternoon panels and tracks.

Conference chair Steve Smith suggested Kilgore’s delivery might serve big video content providers too.

“Randy, if you can tell the guys at CNN to be a bit more contextual and short like that, we’ll all be in business,” Smith said.

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