Diamond Foods' Emerald brand is the recipient of a Progressive Grocer's Category Advisor award, recognizing Emerald's product innovation, creativity in merchandising, marketing, promotion and consumer
insights during 2007.
Progressive Grocer magazine honored Emerald with a Category Advisor award in the Salty Snacks category. This award is bestowed on companies with
outstanding products, marketing and sales in their respective categories. Companies were judged in the areas of innovation, ability to successfully introduce new products, merchandising and
promotional strategies. Other criteria included quantitative and qualitative evidence of the positive results of their efforts, both for retailers and the total category as a whole.
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