Papa Johns released their new text message ordering option at its 2,700 U.S. restaurants this week. Papa Johns is all about utilizing technology because in 2001, they introduced online ordering. Now, I am not sure if they were the first to do so, but they are sure setting a trend when it comes to ordering food for delivery or carry-out.
I would definitely use the feature, just as long as I was sent a confirmation telling me they received my order and when I should expect it. Other than that, I think it's a great idea. And from a business perspective, since the order is in "writing" it holds the customer accountable for what they ordered. I don't think it will eliminate faulty orders, but it will decrease them significantly.
In fact, my roommate and I were ordering food recently, and when we looked on the company's website for their phone number, we saw that they offered online ordering. I told her to put the phone down and I would order it on there. Unfortunately, I found out they didn't offer the online feature at this specific location, but if it was, I would have used it over calling in the order. Why? Because I feel as though I have a greater chance of getting exactly what I want by ordering online opposed to on the phone. And in a weird way, I feel like I am more a part of the "ordering process."