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British TV Rivals Join For Online Venture

British TV networks the BBC, ITV and Channel 4 will launch a new joint online TV on-demand service that will provide a one-stop shop of content from all channels.

The new service launches in 2008 and will include free downloads, streaming, show rental and purchase via the Internet, with possible future expansion onto other platforms. Shows available will include locally produced content and possibly U.S. and other non-British content.

The significance of the service has been described by the BBC as "historic." The deal is akin to CBS, ABC, NBC and Fox coming together for a joint portal.

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