For instance, during one episode of the sitcom "Samantha Who?" on ABC.com, the pods were filled with promos for other ABC shows. Network promos were de
rigeur on NBC.com during "Life" and "30 Rock." One insider says ABC has reached its online guarantees and is now in the process of a new round of sales, while NBC says, "We beat our estimates and are
continuing to monetize the incremental inventory for the rest of the quarter."
Some buyers were surprised the nets have new online ad inventory available: "They have proven to us that it's a hit, and it works and recall is there," says Tracey Scheppach, senior vice president and video innovations director at Starcom. "It's a good place for advertising." And as the TV market has tightened up, prices for online spots have also risen.