• Search Marketing Gurus , Thursday, November 29, 2007 1:45 PM

At the heart of Li Evans' quick write-up of the link building session at SES Local is the idea of "win-win" -- that is, creating a situation where local businesses want to link to your site because they're getting something in return.

Not to be confused with reciprocal linking, Sage Rock's Sage Lewis urged site owners to find creative ways to generate goodwill (and good links) within their community.

"Be creative," and donate to local charities or sponsor a youth sports team, said LinkWorth's Matt Stoddart. Then requesting links from their sites won't seem so random.

Ian McAnerin of McAnerin Networks' advice was to find sites that offer complimentary services and send a personal email explaining why having a connected link strategy would be beneficial. This way, a moving company could end up with links from local real estate agents, contractors and painters, and vice versa.

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