• December 6, 2007

Scripps Networks--home of leading lifestyle brands including HGTV, Food Network, DIY Network, Recipezaar, Fine Living and Great American Country (GAC)--has selected Maven Networks, a leading Internet TV platform company, to power its online video offerings.

Scripps Networks will leverage the Maven Internet TV Platform to manage and distribute hundreds of hours of short- and long-form lifestyle video through seamless integration with existing content management systems. Maven's syndication features will speed video feeds and enable the publication of a multitude of customized players, helping Scripps further strengthen its leading lifestyle brands throughout its own sites and other online communities.

Advertising inventory for Scripps advertisers will also increase via Maven's video ad insertion engine and video ad inventory management tools. These new capabilities in tandem with an assortment of new, interactive ad overlay formats are expected to increase video advertising-related revenue and user ad relevance.

--Tanya Irwin