• Multichannel News, Friday, December 7, 2007 11:45 AM

Azteca Amercas has inked a deal with Budweiser that will make the brew the presenting sponsor of upcoming reality show ""Retador,"" which features eight Mexican and eight American boxers competing for a title. Hour-long episodes are set to air Sundays at 8 p.m. starting Jan. 27, and the winner will fight his way through 18 installments to a May 25 finale and take home $50,000.

"Retador" is also apt to garner other sponsorship, as it goes well beyond boxing. "Half of the show will be about the boxers, their families, their homes and how they got where they are," says Bob Turner, president of network sales for Azteca America. "The other half is the actual boxing, so there will be plenty of other [product] integration opportunities."

The show is Azteca's second U.S. production after reality series "Suegras," during which brides-to-be had to deal with potential mothers-in-law before they could pick the perfect groom. That show brought in about 10% of the network's entire revenue stream for 2007, Turner says, with product integrations including Hyundai, Tecate and Verizon.

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