• The New York Times, Monday, December 10, 2007 10:45 AM

Yahoo is readying a new destination site for technology investors. Called TechTicker, the new program serves up video, blog posts and live coverage of breaking news inside the industry. The move is yet another example of Yahoo moving away from entertainment/original content and toward business news coverage. News has been the most successful component of its content business; its Yahoo News service is the No. 1 destination/distributor of news on the Web, while its Yahoo Finance service is one of the most successful financial sites.

TechTicker is far from complete, however. Yahoo is in the midst of hiring staff for the initiative. Among the big names under consideration is tech blogger Henry Blodget, Business Week columnist Sarah Lacey and CNBC analyst Paul Kedrosky.

Whereas Finance is more of a reference and research site for investors, TechTicker aims to be an all-day news destination for tech investors and tech junkies. The site will run periodic video segments in addition to blog postings throughout the day. It will be interesting to see how TechTicker stacks up against current off and online business news offerings. Gartner analyst Mike McGuire said it will be difficult for the new service to carve a niche for itself.

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