Jon Moody from Lenovo
suggested that marketers might use universal landing pages as consumers get more used to (and prefer) multiple content formats at a glance. It
also might help from an SEO perspective if you have one page all geared towards 2-5 keywords using various types of content optimized for those terms (images, video, reviews, etc.) The key is to make
sure your call-to-action doensn't get lost in the landing page clutter.