Customer Acquisition Network announced that it has acquired Options Media Group (and parent company Options Newsletter), adding e-mail marketing solutions to its roster of performance-based Web
advertising services.
The move comes on the heels of Customer Acquisition Network's deal to buy New York-based interCLICK, a contextual ad network that touts "real time operational
transparency" as its value proposition for advertisers.
Hallandale, Fl.-based Options Media Group offers both hosted and software-based e-mail campaign management, optimization and delivery
platforms. The firm also provides consultant services (including creative design and content writing), and platform installation and maintenance for clients who prefer to run their e-mail marketing
program in-house.
Customer Acquisition Network plants to integrate the two new businesses immediately, since the combination of e-mail marketing technology and services and the ad network's reach
and targeting abilities allow the company to "build on our vision of offering the first integrated, multichannel network," said co-founder and CEO Michael Matthews. He added that the company would
continue to acquire and integrate ad networks, platforms and services to fulfill that mission.
Although full financial terms were not disclosed, New York-based Customer Acquisition Network
acquired privately owned Options Media Group for a combination of cash and restricted stock, with the deal expected to close in early January 2008.