Omnicom Takes Stake In China's Sunya Group

  • January 7, 2008
Omnicom Sunday announced a significant minority investment in China's Shunya Communications Group through BBDO. Under the agreement, Shunya's four principal operating agencies--Shunya International Ad Inc., Shunya Profuture Events Marketing Inc., Shunya International PR Inc. and Shunya PR Inc.--will become a part of Omnicom's BBDO, Proximity, Porter Novelli and Pleon, respectively. The deal is subject to regulatory approval.
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