U.S. TV broadcasters will be up and ready to begin sending signals to portable electronic devices like cell phones by next year, according to the developers of the technology. LG Electronics Inc.
and Harris Corp., say the new technology will give broadcasters the chance to compete with cell-phone companies, which have so far pretty much had the market to for mobile TV to themselves.
"This is going to let broadcasters get back in the game," says Howard Lance, chairman and chief executive of Harris, which makes broadcasting equipment. But is unsure whether the Mobile
Pedestrian Handheld, or MPH, receivers developed by LG can get into U.S. cell phones, where the carriers control the market. But LG president and chief technology officer, Woo Paik, says MPH can work
in other gizmos, including media players, navigation systems and laptop computers. And the cost of putting TV reception capability into them is "minimal," Paik says.
Harris tested MPH
in Chicago and Washington last year and more expanded trails are planned for this one with a big roll-out slated for 2009.
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