Del Monte Intros New Fruit Products, Site

  • January 11, 2008
Del Monte Foods has introduced two new fruit products, Del Monte Healthy Kids and Del Monte Lite 100 Calorie Fruit.

The first is canned fruit with vitamins A and C and calcium. The second is lower-calorie canned fruit.

Earlier, Del Monte Fresh Produce unveiled a new site, It is promoting the site with e-mails to the trade and consumers. National promotions throughout the year will include online sweepstakes components. Currently, consumers can win a spa resort weekend by signing up at the site.

--Nina M. Lentini

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