According to a study by Pacific Media Associates, flat-screen HDTV prices could fall about 17% this year, building on a 14.7% decline in 2007. Last year, TV makers aggressively marketed a newer,
pricier that claims to offer better picture resolution in an effort to stabilize after a sharp decline during the 2006 holidays, squeezing margins for both retailers and manufacturer.
"At this time last year, manufacturers were hoping that 2007 would bring some stability to flat panel HDTV pricing," says Rosemary Abowd, a VP at Pacific Media. The firm also posits the global market
for flat-screen TVs will rise 41% in 2008 to 113 million sets, half the 2007 growth rate of 86%.
"The projected 41% unit growth for 2008 is still a healthy increase, but significantly
less than the growth we saw in 2006 and 2007," Pacific says.
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