• Chicago Tribune, Friday, January 18, 2008 11:15 AM

The American Medical Association is tripling spending on its campaign for the uninsured. The group, which represents about a quarter-million U.S. doctors, will shell out about $15 million this year on its "Voice for the Uninsured" effort. But even with the increase, the AMA has tough competition in getting its message out.

Political and issue ads could account for a whopping $3 billion in media spending this year, according to TNS Media Intelligence. As of the tracker's last count, more than $67 million in political and issue ads has been spent since the beginning of January alone, a figure that national and local races. Still, the AMA thinks it will be able to break through.

"By November, millions of Americans will have heard the AMA's concern that one in seven of us is uninsured, and they will have heard our call to voters to cast their ballots with the issue of the uninsured in mind," says Dr. Samantha Rosman, a Boston pediatrician and AMA board member.

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