Tastykake Launches New Low-Fat Line

  • January 21, 2008
Tasty Baking Co. is out with Low-Fat Raspberry-Filled Koffee Kake Cupcakes and Low-Fat Chocolate Iced Vanilla Cupcakes. Additional low-fat cake, cookie and snack bar varieties are scheduled to debut throughout 2008 and beyond.

The company has maintained a strong focus on developing its "Better for You" wellness platform, it reports. The low-fat products join the Sugar-Free Sensables line, which was launched in 2004, and a variety of 100-Calorie products that were introduced in 2007. All low-fat, sugar-free and 100- calorie products contain zero trans-fats.

--Nina M. Lentini

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