ID Media, has structured a new advertising buying model with SBTV.com, the first television network on the Web devoted exclusively to providing streaming video content to small businesses in the
U.S.
The relationship was formed in late December to evaluate the viability of broadband video pre-roll ad messages targeting small businesses. The offering features a direct response
media buying pricing structure modeled after DRTV.
SBTV.com helps small business owners manage, grow and protect their ventures. Founded in 2000, the site offers small business-related videos,
news and information. SBTV.com provides streaming media content, technical information about how to run a small enterprise.
--Tanya Irwin
