ID Media and Launch New Broadband Buying Model

  • January 23, 2008
ID Media, has structured a new advertising buying model with, the first television network on the Web devoted exclusively to providing streaming video content to small businesses in the U.S.

The relationship was formed in late December to evaluate the viability of broadband video pre-roll ad messages targeting small businesses. The offering features a direct response media buying pricing structure modeled after DRTV. helps small business owners manage, grow and protect their ventures. Founded in 2000, the site offers small business-related videos, news and information. provides streaming media content, technical information about how to run a small enterprise.

--Tanya Irwin

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