CVS Pharmacy Starting Monthly Magazine

  • January 24, 2008
In May, CVS Pharmacy will begin delivering Great Health Magazine to half a million high-end customers.

The custom monthly magazine, sponsored by CVS, is aimed at women, which CVS says influence up to 80% of the health-care decisions for their households.

The magazine will contain news and advice from experts on a different health-care category every month. Great Health will have its own Web site with links to CVS online, which will house an e-mail newsletter, offering storewide promotions and events.

--Karl Greenberg

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