In May, CVS Pharmacy will begin delivering
Great Health Magazine to half a million high-end customers.
The custom monthly magazine, sponsored by CVS, is aimed at women, which
CVS says influence up to 80% of the health-care decisions for their households.
The magazine will contain news and advice from experts on a different health-care category every month. Great
Health will have its own Web site with links to CVS online, which will house an e-mail newsletter, offering storewide promotions and events.
--Karl Greenberg