Dove, the premium chocolate brand owned by Mars Snackfood U.S., is kicking off the Valentine's Day season with a diamond sweepstakes.
MyDove Chocolate, a personalized gift option
that allows users to have personal messages printed inside the foil wrapping, has partnered with Kwiat Diamonds.
Consumers are invited to share-in 51 characters or less--how they plan to say "I
love you" on Valentine's Day and get a shot at a $21,000 diamond necklace.
--Sarah Mahoney