• by Masha Geller , November 8, 2002

The name of the promotion may sound silly, but it seems to have worked.

Nielsen//NetRatings reported last week that traffic to Chunky.com more than doubled as Campbell's 2002 “Click for Cans” charity campaign kicked off this year. The site attracted 485,000 unique visitors for the week ending November 3rd, soaring 106%.

The charity program, designed to help feed the hungry, allows football fans the opportunity to donate a can of soup on behalf of their favorite NFL team. Not surprisingly, 71% of the site's audience was women with nearly 96% of the total visitors logging on to the Click for Cans page.

Additionally, the site also scored a 91% increase at work, with 820,000 unique visitors.

Elsewhere on the web, human rights issues were the big draw to Oprah.com. In a joint venture, The Oprah Winfrey Show and Amnesty International USA banded together for human rights around the world and Oprah.com grew 39%, at home, for the week ending November 3rd. Forty-one percent of the site's 440,000 unique visitors logged on to learn about women's human rights in Northern Nigeria.

And, as expected, office workers celebrated Halloween with online greetings. Greeting card sites soared this past week ending November 3rd, with Blue Mountain (as always) topping the list of the fastest growing sites, jumping 83% to 787,000 unique visitors at work. Hallmark.com posted more than 1 million visitors, rising 75%, while Americangreetings.com attracted nearly 1.1 million visitors.