Publishers Clearing House has replaced Omniture with Coremetrics to provide Web analytics services to improve the performance of its direct marketing properties online including pch.com, pchlotto.com,
blingo.com and pchgames.com.
To measure their effectiveness, especially during sweepstakes periods, Coremetrics will track every click visitors make once they enter the sites.
Publishers Clearing House then aims to better target customers with more relevant offers and tailored marketing campaigns.
Besides Web analytics, Coremetrics services include search engine and
e-mail marketing. The company's role is expected to grow with the addition of marketing sites in the Publishers Clearing House network in the next year.