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TNS/DirecTV To Launch Largest TV Sample Ever: 100,000 Digital Set-Top Panel

MediaPost, Thursday, January 31, 2008 10:45 AM

In a move that accelerates TNS' burgeoning census-based, digital set-top TV ratings business -- and may thwart Google's own TV Ads initiative in the process -- satellite TV giant DirecTV has struck a deal with TNS to provide a national TV household panel of 100,000 DirecTV homes, creating the largest national TV audience measurement panel ever in the U.S.

The companies said they would draw the opt-in panel from a subset of DirecTV's more than 16.6 million subscribers, and plan to launch a commercial service, dubbed TNS DirecTVview, sometime this year.

TNS said it would measure the total viewing, including the live and time-shifted (DVR) viewing of programs and commercials at a second-by-second interval, of 100,000 representative households within DirecTV's national footprint.

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