A recent report from Forrester Research, summarized by Internet Retailer, shows that Online retail sales in 2007 reached $175 billion, a 21% increase over $144.6 billion in 2006, the first significant drop in growth after years of around 25% growth.
The firm forecasts:
Sucharita Mulpuru, principal analyst at Forrester Research, notes "... declining year-over-year growth... for online commerce may represent a maturation of the e-commerce industry... the industry will add approximately $30 billion in additional revenue every year for the next five years... "
The report cites three major hurdles e-retailers face as the growth rate of online sales decreases:
Internet Retailer, in quoting the report, includes these comparisons of consumer experience that influences selection of purchase location:
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