comScore, in a recently released report, The 2007 U.S. Internet Year in Reviewhighlighting the major trends in U.S. Internet activity, finds that that top gaining properties and site categories featured some of the top Internet brands, including Google, Facebook, Wikipedia and Craigslist.
Several of the top-gaining properties were driven by the acquisition of Web entities including, but not limited to, the following:
Top 20 Gaining Properties by Percentage Change in Unique Visitors December 2007 vs. December 2006(U.S. Total U.S. Home, Work and University Internet Users) | |||
| Total Unique Visitors (000) |
% Change | |
| Dec-06 | Dec-07 | |
Total U.S. Internet Audience | 174,199 | 183,619 | 5 |
Everyday Health | 2,690 | 12,073 | 349 |
Glam Media | 7,994 | 25,028 | 213 |
OfficeMax | 5,130 | 15,339 | 199 |
Demand Media | 5,999 | 14,958 | 149 |
Yellow Book Network | 4,386 | 10,388 | 137 |
ValueClick Sites | 6,339 | 13,013 | 105 |
Facebook.com | 19,105 | 34,658 | 81 |
WorldNow - ABC Owned Sites | 8,714 | 15,474 | 78 |
Craigslist.org | 14,075 | 24,468 | 74 |
Experian Interactive | 8,054 | 12,500 | 55 |
Yellowpages.com Network | 16,168 | 24,453 | 51 |
AmericanGreetings Property | 11,982 | 18,102 | 51 |
Comcast Corporation | 18,716 | 26,445 | 41 |
UGO | 8,450 | 11,912 | 41 |
The Mozilla Organization | ,948 | 15,267 | 39 |
Answers.com Sites | 10,707 | 14,899 | 39 |
Wikipedia Sites | 38,585 | 51,851 | 34 |
iVillage.com: The Womens Network | 13,545 | 17,234 | 27 |
AT&T, Inc. | 23,833 | 30,212 | 27 |
Internet Broadcasting Systems | 9,894 | 12,394 | 25 |
Source: comScore Media Metrix |
The top-gaining site categories in 2007 reflected trends in both the online and offline worlds. The politics category grabbed the top position, gaining 35 percent, as the 2008 presidential election and primary season kicked into high gear. Women's community sites also jumped 35 percent. With the ever-increasing coverage of celebrity news, from Britney Spears' meltdowns to Anna Nicole Smith's death, entertainment news sites jumped 32 percent. Online classifieds had a strong 2007 growing 31 percent versus year ago, as it continued to impinge on traditional news media's classified revenues.
Top 10 Gaining Categories by Percentage Change in Unique Visitors December 2007 vs. December 2006(Total U.S. Home, Work and University Internet Users) | |||
| Total Unique Visitors (000) |
| |
| Dec-06 | Dec-07 | % Change |
Total U.S. Internet Audience | 174,199 | 183,619 | 5 |
Politics | 6,192 | 8,384 | 35 |
Community - Women | 51,632 | 69,854 | 35 |
Entertainment - News | 37,093 | 49,023 | 32 |
Classifieds | 31,867 | 41,688 | 31 |
Career - Training and Education | 7,865 | 10,279 | 31 |
Gay/Lesbian | 1,843 | 2,367 | 28 |
Retail - Consumer Goods | 28,829 | 35,936 | 25 |
Finance - News/Research | 43,317 | 52,064 | 20 |
Teens | 23,313 | 27,979 | 20 |
Religion | 19,101 | 22,886 | 20 |
Source: comScore Media Metrix |
In 2007, searches at the five major core search engines increased 15 percent to 9.6 billion searches. Google Sites led, up more than 30 percent from the previous year. Yahoo! Sites ranked second, followed by Microsoft Sites, Time Warner Network, and Ask Network.
Core Search Report December 2007 vs. December 2006 (Total U.S. - Home/Work/University Locations) | |||
Core Search Entity | Search Queries (MM) | Percent Change Dec-07 vs. Dec-06 | |
Dec-06 | Dec-07 | ||
Total Core Search | 8,348 | 9,636 | 15% |
Google Sites | 4,317 | 5,629 | 30% |
Yahoo! Sites | 2,300 | 2,211 | -4% |
Microsoft Sites | 871 | 940 | 8% |
Time Warner Network | 465 | 442 | -5% |
Ask Network | 396 | 415 | 5% |
Source: comScore qSearch 2.0 (Based on the five major search engines including partner searches and cross-channel searches) |
More than 113 billion core searches were conducted in the U.S. during all of 2007, with Google Sites accounting for nearly 64 billion, representing a 56 percent share of the market.?
For more information, please visitn comScore here.