Univision Online, Inc., a subsidiary of Univision Communications Inc., announced that the Media Rating Council (MRC) has voted to fully renew its Accreditation of key traffic measurements on
Univision.com. Univision.com was the first Spanish-language Web site to be accredited by the MRC, and remains the longest-running MRC Accredited Web site, in any language.
The MRC
is a non-profit industry association established in 1964. It is comprised of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade
associations whose goal is to ensure measurement services that are valid, reliable and effective. Accreditation signifies that Univision.com's traffic measurements fully comply with the MRC's Minimum
Standards for Media Rating Research and the Measurement Guidelines of the Interactive Advertising Bureau (IAB).
--Tanya Irwin