The MRC is a non-profit industry association established in 1964. It is comprised of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations whose goal is to ensure measurement services that are valid, reliable and effective. Accreditation signifies that Univision.com's traffic measurements fully comply with the MRC's Minimum Standards for Media Rating Research and the Measurement Guidelines of the Interactive Advertising Bureau (IAB).
--Tanya Irwin