• February 6, 2008

TV Guide magazine and Kellogg's Cheez-It Crackers are teaming on a promotion inside Kroger stores that begins Thursday and features 54-inch-tall by 20-inch-wide displays holding 24 boxes of crackers and 20 copies of the Feb. 11 issue of the magazine.

Inside the magazine are two collectible holographic Nascar covers of Dale Earnhardt Jr. Consumers can get a free box of Cheez-It snack crackers via an in-store coupon upon purchase of an issue of a TV Guide.

In addition, a holographic ad featuring the #5 Cheez-It/CarQuest Chevrolet appears on the back cover of the Feb. 11 issue, complementing the two collectible holographic covers of Earnhardt.

--Nina M. Lentini