• by David Goetzl , February 6, 2008

In the midst of upgrading its programming, the Ion network has tapped Eleo Hensleigh, formerly of Disney's TV operations, to serve as CMO. The role--a new position--covers consumer-targeted initiatives as well as trade brand-building.

At Disney-ABC, she rose to oversee marketing for the television and cable operations, including ABC, where her portfolio spanned advertising, research and media planning.

Brandon Burgess, Ion Chairman-CEO, called Hensleigh a "highly respected and accomplished creative leader, adding that "her deep experience with television brands in all stages of development will be a tremendous resource, as we grow Ion Media's television and multimedia brand portfolio."

Ion, formerly the Pax network, has recently acquired the "Drew Carey Show" for prime time as well as "Baywatch." This spring, it will conduct its second upfront under the Ion banner, where Hensleigh will have a role in planning. The company is looking to upgrade its Web and digital operations in addition to its on-air offerings.

In addition to marketing, Hensleigh will be responsible for building Ion's research group, covering consumer behavior and sales.

Hensleigh, who came to Disney in 1996 at the Disney Channel as senior vice president, marketing, previously worked at FX and Nick at Nite.