• February 6, 2008

Brand Thunder LLC announces the first use of its innovative browser tool within the music industry via their client Geffen Records and recording artist NLT. NLT is the first musical group with their own customized Web browser (http://www.nltmusic.com).

Internet marketers are scrambling to find ways of keeping visitors riveted to their Web sites. By customizing the Web browser with an entertainment theme, marketers can keep the attention of fans, even as they navigate away from the brand's main page.

Nearly every aspect of the browser was customized to reflect NLTs' music, brand and Web presence. After fans install NLTs' custom theme on the popular Firefox browser, the otherwise generic browser is transformed into a branded arena that places the fans right in the show. The boys from NLT flood the screen, and browser navigation features are transformed with fun new transparent elements. Directly beneath are permanent links to NLT photos and iTunes, so fans can download the latest tracks.

In addition to driving traffic to NLTs' Web site, the browser theme also includes a real-time news ticker so fans can stay on top of the latest NLT news. Such a display seamlessly integrates the traditional use of a Web browser with revenue-generating links and tools.

--Tanya Irwin