• by Lydia Loizides , Op-Ed Contributor, February 7, 2008

So, as a jaded and curmudgeonly ol' digital coot (is that P.C.?), I would have to say that it takes a lot to amuse me.  A lot.  Having said that, when something does strike me as funny, I love to torture everyone around me with it. So here it goes.

 
Meet carded.tv. This is a brand-new site that is using the power of video to, well, spread its own version of joy.  As the company describes itself, this is a place where "you can free yourself from the tyranny of lame e-cards." 

OK, I LOVE it.  The site is young, brash and full of digital machismo -- but if you look at it through my jaded glasses, what you should see is huge potential for an all-new way to use a format that is tired and old to spread a funny and captivating viral campaign.  Take this platform, this company, this format and apply it to traditional campaigns. For example, Dirt Devil vid-cards congratulating you on getting all those stains out of the carpet after the party you had while your parents went away for the weekend. Or how about the vid-card from Dr.Phil congratulating you for getting rid of that dead-beat mate of yours? Or Jenny Craig sending you a congratulatory vid-card for losing that last 10 pounds?  See where I am going with this?

 
The fun, the outrageous, the boisterous -- that's what the digital world is great for.  So my friends, with that, I encourage you to go out there and spread the joy.  And for those folks who are looking for a card to send that special someone for their birthday, why don't you hit this?

 

 

 

 


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