Premium paint manufacturer Benjamin Moore has selected AKQA as its interactive agency of record. The agency will work with Benjamin Moore on their overall digital strategy including web development
projects as well as the integration of digital into the marketing mix.
"Benjamin Moore's web site and digital experiences have become increasingly important to our overall marketing
efforts," said Peter Routsis, Director of Brand, at Benjamin Moore. "The Web site will be the focus of our brand's central expression."
There are plans to migrate a number of Benjamin Moore's
above the line marketing initiatives and publications onto benjaminmoore.com, further reflecting the company's commitment to digital. Upcoming projects range from consumer facing sites and marketing
programs to a complete overhaul of the company's Intranet, and Retailer Extranet.
--Tanya Irwin
