AirTran Airways is activating a marketing relationship with Andretti Green Racing with a program at New York's LaGuardia Airport. The activities involve faux pit crews staffing AirTran's passenger
ticket counter, helping with luggage and generally expediting check-in.
The pit crews will comprise look-alikes of racer Danica Patrick. Passengers will exit the check-in area by
crossing a "finish line" between two checkered flags.
Besides the fast-check-in theme, the effort raises the flag on an IndyCar Series promotion, in which people can get trips to races this
season, with seats at Andretti Green's pit at Pit Lane.
--Karl Greenberg