BMW Realigns Sales, Marketing Staffs

  • February 20, 2008
BMW Group is shifting sales and marketing staff at its headquarters in Munich for its Mini and BMW brands. Wolfgang Armbrecht, 50, currently head of the BMW company-owned dealership, will take over responsibility for Mini brand management.

Kay Segler, 52, currently responsible for Mini brand management, will take over the control of all BMW Group importer markets worldwide. Jan-Christiaan Koenders, 43, in a newly created position, will be responsible for brand management for BMW and BMW Group Marketing Services.

--Karl Greenberg

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