Toyota's Scion division is running documentary-style videos on its rich media lifestyle Web site, scion.com/broadband.
The latest is "Stomping Grounds" in which the rotund New York hip
hop emcee Biz Markie takes viewers on a tour of his stomping grounds in Harlem and Long Island, going to and fro in a Scion xB.
The 30-minute video was produced by Inform Ventures for Scion.
Dentsu's Attik, is Scion's ad agency.
--Nina M. Lentini