Report: AKQA, Aegis In Talks With i-Level

  • February 27, 2008
In what could be the next significant deal to acquire a digital advertising shop, London-based i-Level is in talks with both AKQA and Aegis Group's Isobar unit, reports Marketing Week. The British trade magazine speculated that WPP Group might also be among the potential suitors for the shop, which reportedly is asking $80 million, though the sale of a strategic stake is another alternative. British paper The Daily Telegraph first reported on the potential sale of i-Level in January and said the nine-year-old digital shop had retained Ingenious Media Active Capital Ltd. to advise on its strategic options, including a sale that could fetch upwards of $200 million.
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