Universal Motown and Hearst Magazines Digital Media teamed up to present "the Ultimate Prom," a multi-platform, interactive promotion. The live concert is set to become a yearly event. This year,
Motown artists perform for a high school in Queens, N.Y. Webisodes follow the St. Francis Prep seniors--accompanied by the artists--as they shop for formalwear, among other activities. MyPromStyle.com
is part of the Hearst Teen Network, which includes Cosmogirl.com, Teenmag.com, Seventeen.com and eSPIN.com. Select Webisodes will air at those sites, too.
