• February 29, 2008

Absolut vodka is launching Absolut Visionaries, an initiative that engages consumers and people in the media, arts and entertainment fields to express their clever and daring ideals for life "In An Absolut World."

As part of its campaign, Absolut will showcase the bold and optimistic projects from style-makers such as Kanye West, Eddie Izzard, Perez Hilton, Pablo Francisco, Jim Denevan, various Live Earth Filmmakers, The Sartorialist and editors from Thrillist.com, Flavorpill.com and Treehugger.com at www.absolut.com. Absolut is also encouraging consumers to submit their visions and participate in the dialogue within the interactive online Visionaries community.

Two of the first Absolut Visions will be available to consumers in real time, as well as online. As official sponsor of the Live Earth Film Series, Absolut will be touring the film series, a collection of humorous, pithy and serious dialogues about the effects of global warming, to more than 70 film festivals around the country this year.

--Nina M. Lentini