They hope the program will help counter the negative publicity about the housing market that they believe is hurting business. "The national press' blanket coverage of the
dire circumstances in other markets has discouraged prospective buyers from exploring the buying opportunities in our local Dallas-Fort Worth market," says Donny Mack, president of the Home Builders
Association of Metro Dallas.
But "because the builders have cut way back on starts, once the current inventory of finished new homes is sold, prices on new construction will likely go up and this unique value purchasing opportunity will be gone."