• March 3, 2008

US Airways has joined with Reading Is Fundamental (RIF) to launch a new early childhood literacy campaign, "Fly with US. Read with Kids," which features a free children's book for passengers traveling domestically during March, the online "Read with Kids Challenge" and support of RIF programs serving young children across the nation.

Copies of best-selling author/illustrator Lucy Cousins' children's book Come Fly with Maisy will be given to passengers on domestic, mainline flights to take and share with a child.

The "Read with Kids Challenge" encourages Americans to read with young children during March, April, and May in an effort to log one million minutes reading. All entrants who log their time at rif.org will qualify for a grand prize drawing of a family vacation to Walt Disney World Resort in Orlando as well as other prizes.

--Nina M. Lentini