CollegeHumor.com Teams With Quattro Mobile

  • March 6, 2008
CollegeHumor.com has teamed up with Quattro Mobile to launch a version of the site customized for the iPhone.

The humor site is hoping to take advantage of the disproportionate share of mobile Web surfing the iPhone accounts for. Quattro said iPhone page views of sites in its mobile ad network had increased more than 300% from September 2007 to January 2008.

CollegeHumor's iPhone-friendly site will also allow advertisers to create mobile ads specially tailored to the Apple device. Ads are to be integrated into content in a way that encourages interaction and doesn't require users to "pinch-and-scroll" to see a particular ad.

--Mark Walsh

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