Keith Richards will be one new face of Louis Vuitton as the Rolling Stones guitarist has inked an endorsement deal with the French luxury fashion brand. It is the first endorsement deal for the
64-year-old rocker, known as much for his drug binges as his music.
But in the new campaign, shot by Annie Leibovitz, he will be shown cradling his guitar on a hotel bed under the
tag: "Some journeys cannot be put into words. New York. 3am. Blues in C." Richards says he will donate his take from the ads to the Climate Project, a non-profit group that is also backed by Louis
Vuitton. The first print executions are due out next month.
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