The company, which will operate via its import arm, Boulder, Colo.-based Moosehead USA, will launch Moosehead Light in 10 markets beginning in April.
The beer comes in a green
bottle, and features a label and package in metallic blue color with light gradients. Moosehead Light will initially be available in 12- and 24-pack bottles, and 12- pack cans in Arizona, Colorado,
Delaware, Florida, Hawaii, Nebraska, New Jersey, Minnesota, Oklahoma and Pennsylvania.
The company will support with market-specific media and retailer programming.
--Karl Greenberg