• C21 Media, Thursday, March 13, 2008 10 AM

FremantleMedia North America is readying a new live music competition series for MTV in which the kids of famous musicians battle it out to see who got the best genes. Set for an April 3 premiere, "Rock the Cradle" will feature Bobby Brown's son, MC Hammer's daughter, Olivia Newton John's daughter and Kenny Loggins's son. The competitors will work with producers, songwriters and choreographers to create acts for a live audience and panel of judges. One will be eliminated each week, with the winner getting a recording contract.

"These kids are the offspring of some of the biggest names in music," says Eugene Young, FMNA's chief creative officer. "They have rock 'n' roll DNA. We'll nurture and develop their desire to make a name for themselves, but in the end, America will decide who has what it takes." The show will also go behind the scenes to show what it is like to live as the child of a legend.

Says Tony DiSanto, the cable net's exec VP of series development and programming. "We'll explore the universal experience of dealing with and living up to the expectations of your parents."

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