The Out-of-Home Report measures video viewing with IMMI panels composed of individuals who carry specially modified cell phones that detect digital video signals. At launch, the national service includes six 500-person panels established by IMMI in New York, Chicago, Los Angeles, Miami, Houston and Denver, for a total of 3,000 local participants, plus another 1,700 panelists around the country to round out the national picture.
The Out-of-Home Report will provide program, time-period and market break reports.
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The Internet component is covered by Nielsen Online VideoCensus, which combines panel and census methods to measure audiences with extensive demographic detail. Essentially, it uses data from a smaller Internet/TV Convergence panel to marry data from its larger national TV and Internet panels with statistical techniques.
Finally, Nielsen Mobile will handle mobile video viewing; the division's capabilities got a boost with the acquisition of Telephia in June 2007.