With viewers still waiting for many original TV shows to ramp up, network schedules represent a hit-or-miss affair.
Only two big-rated original network shows took the stage on Thursday. ABC's "Lost" had its lowest rating of the season, a Nielsen preliminary 4.7 rating among 18-49 viewers (yet that was enough to make it the top-rated show of the night). CBS' "Survivor: Micronesia" took in a 4.2--up from a 4.0 season-low rating the week before. "Survivor" and "Lost" were the only four-rated-plus shows for the night.
Although ABC has been running a marketing campaign--talking about spring and fresh scripted shows that are soon to blossom--it didn't rub off on "Lost," down an eye-opening 13% from a 5.4 the week before.
In part, some TV executives blame the time change--daylight saving time--that occurred the weekend before. As a result, people aren't watching TV as much because they prefer to stay out later with the added daylight in early evening hours.
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Overall, CBS won the night with a ho-hum 3.2 rating. After "Survivor," it ran reruns the rest of the night. One positive: With "Idol" out of the way, CBS was able to make gains this week--the only network to do so.
The next-biggest contenders were at 9 p.m., with Fox's "Don't Forget the Lyrics" and NBC's "Celebrity Apprentice" tied for second place at 3.1. At 10 p.m., two new mid-season dramas fought it out, with ABC's "Eli Stone" just surpassing NBC's "Lipstick Jungle" with a 2.5 rating versus a 2.4.
ABC finished second on the night, at a 3.0/8; Fox was just behind CBS with a 2.9/8; NBC was fourth at 2.4/7; Univision earned a 1.6/4 and CW took in a 1.4/4.