• by Tameka Kee , March 17, 2008

The OMMA Global Hollywood conference theme is "Welcome to the Machine."Â It's our playful take on the idea that the Web is chewing up everything in its path -- from TV, to radio to magazines and even mobile.

Chewing up isn't necessarily a bad thing. As our publisher, head honcho and media mogul extreme Ken Fadner said: "the Web is like a forest fire that's tearing through the old media wilderness, knocking down the trees and spurring new growth in its wake." OMMA Global is geared toward helping us all benefit from that new growth, foster it, and possibly help shape it.

"The machine destroys and gives the possibility of creation," Ken said.

The Web is breaking up the old and ushering in the new. We don't need to be afraid of it. We need to harness it more effectively.