Imagine seeing a PPC ad addressed directly to you for a product you'd been looking for in the past few weeks, or better yet, something you'd been emailing a friend about. Does it appeal to your
marketing side, but spark your "creepy meter" as an Internet user? For Jennifer Slegg, it's a little bit of both. She cites a recent New York Times Bits blog post as proof that it's a possibility:
"Google told me that they 'might' have the technology be able to serve such ads that show your Google user name, and that they have no current privacy rule against it."
Google's not
alone when it comes to personally-targeted search ads--Microsoft and Yahoo's privacy policies also leave room for them,and the potential consumer backlash. Slegg notes that there would also be
problems with monitoring "name ad" click fraud.
Read the whole story at JenSense »
