"Alot of people tune out what you as a company have to say -- but increasingly they're tuning into each other -- " HELLO user generated content. McKinsey numbers
50% of consumers in consumer electronics made buying dec. based on their own research, not what a sales person says to them.
by 2010 80% of all insurance policies will be bought based on info that does NOT come from the provider.
1/3 of people under 30 check with their social networks before making a purchase. This makes sense. This is your friends and your family - just online.
We've all always had social networks, just more fleshy, less digi.