"The LBC is a sort of low hanging fruit for local advertisers to get into Google's index and update or improve Google's basic listing data (add hours of operation, specialties, service area,
etc.)," says Mike Boland. "This has lots of SEO benefits, particularly in light of the new Google Local 10 pack, which is a clear sign Google is favoring local results in its universal search
Since video is increasingly favored by the giant as well, Boland says that the combination of the two is a win-win for small businesses--a fast-track ticket to more prominent rankings, as well as increased traffic and sales.