• The Kelsey Group Blogs , Monday, March 24, 2008 1 PM

Google has made it easier for business owners to get their video clips included in local search or mapping results -- by allowing them to upload video to the Local Business Center (LBC).

"The LBC is a sort of low hanging fruit for local advertisers to get into Google's index and update or improve Google's basic listing data (add hours of operation, specialties, service area, etc.)," says Mike Boland. "This has lots of SEO benefits, particularly in light of the new Google Local 10 pack, which is a clear sign Google is favoring local results in its universal search evolution."

Since video is increasingly favored by the giant as well, Boland says that the combination of the two is a win-win for small businesses--a fast-track ticket to more prominent rankings, as well as increased traffic and sales.

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